# Sales by Campaign

This report will show a breakdown of company-wide sales within a given period; the value of sales will be split by Campaign. A Campaign may be defined as:

- Referral links, e.g. Google Ads and affiliates (Referral links should include "utm\_source" and "utm\_campaign" parameters)
- Newsletter emails (Referral links should include "utm\_source" and "utm\_campaign" parameters)
- Automated site emails, e.g. back-in-stock or your-account-password
- 'How did you find us' recorded against each customer

<p class="callout info">'Campaign' is limited to 50 characters</p>

[![image.png](https://bookstack.iconography.co.uk/uploads/images/gallery/2024-11/scaled-1680-/QtPimage.png)](https://bookstack.iconography.co.uk/uploads/images/gallery/2024-11/QtPimage.png)

#### Filters

This report may be filtered by:

- Source
- Device
- Store
- Store User

#### Key to icons

![image.png](https://bookstack.iconography.co.uk/uploads/images/gallery/2024-11/scaled-1680-/f0Bimage.png) = download report

### FAQs

FAQs for Sales Reports may be viewed [here](https://bookstack.iconography.co.uk/books/sales-reports/page/faqs "FAQs").