Summary
Use this to create and manage Banners that will appear across your website.
Key to icons
= is live
= is disabled
= archived
= edit
= delete
= copy
= view group
Organisation
Metrics
Your system will track key metrics for each Banner:
This is designed to be used in conjunction with other tools, such as Google Analytics; these are not blunt measures of success
| Metric | Purpose |
| Impressions |
This displays an 'all time' total of impressions; that is the number of times this loaded on a page viewed by a visitor
This number will be higher on Banners that display on multiple pages. This number will be higher on Banners that have been active for a long time |
| Clicks |
This displayers an 'all time' total of clicks by visitors
This number will be higher on Banners that display on multiple pages This number will be higher on Banners that have been active for a long time
This number will be lower on Banners without a clear call to action (CTA) |
| CTR |
This displays an 'all time' click through rate, which is caluclated as:
Clicks / Impressions
This number will be lower on Banners without a clear call to action (CTA) |
Create/Edit Banners
| Field | Purpose |
| Description | Enter a description for the Banner; this displays are the image Alt Text |
| Link URL | Enter a Link URL; this will be used if the visitor clicks on the Banner |
| Live | Set to yes/no
This will put the banner live, but will be limited by the Start and Expiry Dates
If set to no, the Banner will not show under any circumstances |
| Start Date | If a date is entered here, the Banner will not be displayed before that date |
| Expiry Date | If a date is entered here, the Banner will not be displayed after that date |
| Targeted Customers |
Select one or more Customer Group to target (optional)
If at least one group is selected, this Banner will only output to that Customer Group
If none are selected, it will output to all Customers |
| Banner Placement |
Select the pages on which this Banner should output
You may also add this Banner to specific Products via the Media tab |
| Position |
Choose from the list:
For examples of how these display, please see more details on Position below
A Banner can be any height |
| Upload File | Choose your desktop Banner image |
| Mobile Alternative Image | Choose your mobile Banner image |
| Custom JavaScript or HTML | Enter custom JavaScript or HTML Typically, this is used to create image maps |
Position
Content Pages
Here is an example of where the Banners will output on the Content Pages.
Product Detail Pages
Here is an example of where the Banners will output on the Product Detail Pages.
Product Listing Pages
Here is an example of where the Banners will output on the Product Listing Pages.